Brands × Creators — Starting in Paris
Stop DMing.
Start booking.
01 — The DM era
Making the content was never the hard part.
Sent. Seen. Silence.
A brand messages twenty creators and hears back from three. A creator pitches a hotel and the thread dies. Nobody built Instagram DMs to be a booking system.
Every deal starts from zero.
No rate, no brief, no dates — just a chat window and a week of back-and-forth before anyone agrees on what is actually being made.
Deliver first, hope second.
Creators shoot, edit and send — then wait on an invoice with no guarantee behind it. Small brands take the same risk in reverse.
02 — How it works
Two sides. One booking.
The same job, seen from both ends — and paid for the same way.
Find who's already nearby
Hotels, restaurants, shops, product labels — anyone who needs content made.
Set the brief
Budget, content type, city, visual style. Rihla shows the creators available around you who match it.
Book in one tap
No pitching, no negotiation thread. The moment you book, your budget is secured.
Approve and you're done
The content arrives in the app. Approve it, and the payment releases automatically.
See the work around you
Whether you have 500 followers or 500,000 — the jobs are already funded.
Browse what's near you
Real briefs from real brands, sorted by distance, with the budget already visible and already paid in.
Take the ones you want
Accept or skip. No unpaid pitching, no chasing a brand that was never going to reply.
Deliver and get paid
Upload the content in the app. The money has been waiting since the day you were booked.
03 — Real vs generated
AI can generate a hotel. It can't photograph yours.
A model can invent a room. It cannot stand in yours at six in the evening, when the light is doing the thing that makes people book.
An image of a place that doesn't exist.
Fast, cheap, and fine for a background. But it isn't your room, your plating, or your shopfront — and the audience it reaches is nobody's.
A person who was actually there.
Someone walked in, shot it, and posted it to an audience that trusts them. That's not a picture — it's a recommendation with a face attached.
of consumers trust an ad less when they suspect it was made by AI.
Harris Poll · 2025of all creator campaigns are now UGC — more than double a year earlier.
Collabstr · 2026of brand collaborations cost under $300. Small budgets are the market.
Collabstr · 202604 — Payment protection
Secured on every booking.
When a brand confirms a booking, the agreed amount is secured by Rihla before any work begins. It is no longer held by the brand, and not yet by the creator.
The creator produces the work knowing the budget is committed. The brand knows nothing is released until the content has been delivered and approved. Neither side has to take the other on trust.
Booking confirmed
The brand books a creator and the agreed amount is charged.
Funds secured
Rihla holds the payment for the duration of the project.
Content delivered
The creator uploads the finished work through the app.
Payment released
Once the brand approves, the funds are transferred to the creator.
05 — Who uses Rihla
Built for every size of brand and creator.
From a single restaurant booking its first shoot to a marketing team commissioning content in six cities at once.
Professional content, at your budget
A restaurant, boutique or single hotel can book an experienced creator at a price that works. Filtering by budget is the starting point, not a compromise.
Content at volume, on short notice
Marketing teams who need a campaign shot across several cities book multiple creators in an afternoon — without running a sourcing process for each one.
A portfolio built on paid briefs
Begin with commissioned work from established brands rather than speculative shoots. Every completed booking is credible work to show the next client.
Fill the weeks between campaigns
Take on nearby projects when your schedule allows, without opening another negotiation thread to arrange them.
Launching soon
Rihla is starting in Paris.
Be one of the first brands or creators on the platform when it opens.